From the Newsdesk

Design, IP and the election

 

ACID CEO Dids Macdonald commenting in Design Week on General election 2017 as design industry reacts to shock hung parliament result said,

“As we all know, 96% of the creative industries wanted to remain and therefore being able to play a strong hand was essential especially for intellectual property rights and trade agreements. The UK’s designers have always had excellent trading relationships with the EU so it is imperative these are preserved whilst forging new international opportunities. We hope that in the hierarchy of priorities, the next Government will put the needs of the creative industries and IP intensive firms the top table.”

It is critical that there is a focus on preserving EU design laws post Brexit. UK designers punch well above their weight and in these uncertain times it is essential that this is recognised for the economy as a whole.

Post-Brexit copyright will be about nuanced changes made to existing protection. But for design, Brexit offers an existential threat because of the possible loss of EU laws. UK designers will be severely disadvantaged if they lose EU unregistered design rights, on which the majority rely.EU design laws, both registered and unregistered, protect the individual character of a design in particular as they relate to the shape, texture, contours, lines, colours, ornamentation and materials of the design. UK UDR protects only the shape and configuration of a design. Entire design sectors such as fashion, lighting and furniture rely on the EU scope to protect their 3D designs; UK law alone cannot protect 3D designs whose individual character is defined by shape, texture, contours, lines, colours, ornamentation or materials. If these EU laws are not transposed into UK law post Brexit, design protection for many design sectors will be lost. Accordingly, this is a potentially calamitous issue for many design sectors. ACID is pressing Government to introduce a new law which mirrors the protection afforded by EU unregistered design, replacing existing UK Unregistered design to put UK designers on a level playing field with their EU counterparts in terms of IP protection. In addition the new Government also needs to:

  • Lessen the gap between bureaucracy and business
  • Listen to micro and SME whilst strengthening the relationships with major PLCs to champion British IP rich business
  • Enter talks with the Treasury to look at tax breaks across the creative industries as it is our fastest growing sector at 8.9% and growing
  • Less talk, less research – actions speak louder than words
  • Use language which chimes with the “man, woman or designer’ in the street”

For the full article and to see other design leaders’ comments see here

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