ACID CEO DIDS MACDONALD HONOURED FOR SERVICES TO THE INDUSTRY: UK KITCHEN & BATHROOM AWARDS
Anti Copying in Design (ACID) CEO Dids Macdonald, OBE, was honoured today by the UK Designer Kitchen & Bathroom Awards for her services to the industry at a glittering ceremony at the Bloomsbury Big Top in London today. The “Services to the Industry Award” is given each year to an individual who has made a broader contribution to the development and success of design in and around the industry. Last year’s winner was the designer Johnny Grey for his work in raising educational standards for kitchen design in the UK.
Dids, on being presented with her award said, “I am highly honoured and touched by this prestigious award. Intellectual Property, I know, isn’t necessarily the sexiest of subjects but it is vitally important for the UK’s kitchen and design brands. Sadly, I have worked with a lot of kitchen designers whose work has been ripped off and there are many heart breaking stories out there.
Somehow there are those who think it is OK to steal designs and ideas but the bottom line is that it is theft in the same way as the theft of a wallet or watch, which is a criminal offence. Imitation isn’t flattery if it costs you your business.
So it’s only by communicating an anti copying message in a robust way that designers can feel more empowered. Being honoured ramps up awareness of the importance of IP protection to achieve and maintain growth in this sector.
Designing, delivering and installing a beautiful kitchen or bathroom takes creative skill, excellence and, usually, years of experience. It is crucial that the originality created by YOU, some of the sector’s great designers, is recognised, respected and acknowledged for what it is. The very best! Thank you, I’m thrilled to receive this award.”
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