ACID accredited exhibition partner, Hyve, tell us why they’re excited about Autumn Fair and give advice on how you can be part of one of the exhibitions in the next trade show season with 12,000+ buyers looking to stock their shelves for the Christmas rush. And don’t forget, ACID and their Legal Affiliates are on hand to help.

Autumn Fair, at the NEC in Birmingham from 1^st – 4^th September is the premier seasonal showcase for the retail industry. It is a vital hub for makers, creators and brands to meet and showcase their products to a range of buyers, from national high street names to independent shop owners and smaller businesses. Autumn Fair is not just about product showcasing; we create the largest marketplace at this time of year where buyers and suppliers can forge meaningful connections and partnerships. For businesses in retail’s home, gift, and fashion sectors, exploring platforms beyond online channels can be a game-changer in reaching new customers, making sales, building brand loyalty, and driving business growth. Exhibiting at trade shows like Autumn Fair offers many benefits and opportunities for businesses like yours.

1. Direct access to buyers: One of the most significant advantages of exhibiting at the Autumn Fair is the direct access it provides to purchase-ready buyers. With over 12,000 buyers, 85% of whom attend primarily to buy or source products, your business is positioned in front of a highly motivated audience.
2. Brand visibility: Trade shows are an excellent opportunity to put your brand front and centre. At Autumn Fair, your products are showcased in a setting that emphasises their unique selling points, attracting attention from key decision-makers of businesses in the retail industry, 80% of buyers who attend have purchasing power at the event.
3. Order fulfilment: Autumn Fair is designed to facilitate fast order fulfilment. This means exhibitors can close deals on the spot.  Buyers attend Autumn Fair expecting to purchase new stock and they need products to reach their store shelves quickly and efficiently, in time for the peak shopping season.
4. Networking opportunities: Autumn Fair is not just about transactions; it’s about building relationships. Exhibitors can connect with a diverse range of buyers, including those from big-name retailers like John Lewis, Marks & Spencer, and Amazon, as well as thousands of national independent retailers from the Scottish Highlands to Penzance.
5. Market insights: By participating in Autumn Fair, exhibitors gain valuable insights into the latest market trends and consumer preferences. This knowledge is crucial for staying competitive and adapting your product offerings to meet the evolving demands of the market.
6. Cost-effective marketing: Exhibiting at a trade show like Autumn Fair can be more cost-effective than traditional marketing methods. It offers a concentrated venue where marketing, sales, and networking efforts converge, providing a high return on investment. Businesses like yours invite existing suppliers, stakeholders and pipeline partners to the event to get face to face meetings which are sometimes unrealistic in the modern marketplace.

Trade shows remain an important part of the future of business growth. By participating in Autumn Fair, businesses can not only boost their sales and visibility but also position themselves as leaders in the industry. Join us at the Autumn Fair and step into a world of discovery, innovation, and growth.  For more information and to book your stand, visit autumnfair.com/exhibit. Don’t miss out on the opportunity to be a part of the retail marketplace that makes business happen.

Want to learn more about Exhibiting and IP? ACID Lunchtime Learning brings you ‘Exhibition Know-How’ on 28^th August. Register Now.