ACID and Holly & Co are delighted to announce a partnership to ensure their platform is a safer space for makers, where originality is celebrated and creativity is protected with access to IP support and guidance from ACID’s expertise and experience in this area.
Holly & Co is a marketplace that champions small businesses to help them thrive. Through free business advice, Holly’s Conversations of Inspiration podcast and campaigns like Colour Friday. Everything they do is geared towards supporting independents to grow; something ACID has always been dedicated to through their support for members and the wider creative community, alongside campaigning for greater IP protection for those who need it most.
This partnership is a statement of support and reassurance to every small business that’s ever been copied, ignored or underestimated. Together, ACID and Holly & Co will show that you can sell safely, confidently and respectfully online through mutual support and IP guidance.
Holly Tucker MBE, Founder of Holly&Co, said, “As a creative business owner, there’s nothing more disheartening than seeing your ideas copied. That’s why partnering with ACID is so powerful—we’re giving founders the knowledge, tools and confidence to protect what’s theirs. Because your creativity isn’t just work — it’s your heart, your voice and it deserves to be safeguarded“.
Laura Newbold Breen, ACID CEO, said, “In a world where online marketplaces feel prolific and a hotbed for copying, Holly&Co are standing out from the crowd by pledging their support to respect, ethics and compliance in IP and the creative community. Through this partnership, we can ensure our UK designers feel supported and confident to sell online. ACID are very excited about this partnership and look forward to a colourful and vibrant future working alongside Holly and her team”.
Dids Macdonald OBE., ACID’s Co-founder and Chair said, “Holly Tucker’s IP advocacy is testament to Holly & Co’s success as an online platform that creatives can trust for its curated selection of creative small businesses, personalised service, and strong community values that champion independent makers. It’s great to have them on board as partners”.
Anti Copying in Design Ltd (ACID) is a trade association for designers and manufacturers with a diverse membership ranging from individuals to multinationals and spanning many industry sectors. ACID is committed to fighting design theft and lobbying Parliament for design and intellectual property (IP) law reform. Members have many free benefits, including access to specialist IP legal affiliates for initial free advice and unlimited, free use of the ACID IP Databank to help protect their IP Rights. ACID’s key objectives are protection, deterrence, education, working towards a safer commercial trading framework, enabling originators to fully exploit and maximise their IP rights.
Holly & Co is more than a marketplace. They inspire a more thoughtful way to shop, live and work; a more joyful way. As a talented community of UK makers and artists (95% of whom are women) every one of the 20,000 items on site is unique and touched by hand for a happier society and a happier planet. Want to start or grow your own small business? We share free advice and inspiration, too.
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Pledge your support to Respect, Ethics, and Compliance in IP by signing our ACID IP Charter.
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