On February 08, 2019, the negative award “Plagiarius” was awarded for the 43th time. The German Campaign “Aktion Plagiarius” annually grants this anti-prize at the “Ambiente”, the world’s largest consumer goods trade fair (Frankfurt / Germany), during an international press conference. The award was given to those manufacturers and distributors whom the jury has found guilty of making or selling “the most flagrant” imitations. Again, the prize winners show the wide range of industries affected by counterfeits and reveal that product and brand piracy is a global problem.
The goal of “Aktion Plagiarius” is to denounce the counterfeiters’ unscrupulous business practices who pilfer intellectual property and pass it off as their own creative achievement; and to raise public awareness of this complex problem that exists among industry, politicians and consumers.
The “Plagiarius” award remains silent about on whether a plagiarism is legal or otherwise. Aktion Plagiarius does not nor wants to pass judgement. However, the registered society can call attention to the problems that affected businesses must face. In this context, Aktion Plagiarius emphasises “that legal competing products which follow a trend, but differ sufficiently in design and technology from the original product in fact stimulate fair competition, and therefore are explicitly required.”
Plagiarisms and counterfeits are unimaginative, morally reprehensible and lead to stagnation. Often produced cheaply and under inhuman working conditions, they sometimes cause damage to innovative manufacturers that threaten their very existence. They also pose safety risks for buyers that should not be underestimated. With lucrative profits in mind, the counterfeiters are willing to accept all of this. The explosive spread of product and brand piracy is encouraged by globalisation, digital communication, the internet and gullible (online) bargain hunters.
Dids Macdonald OBE, CEO of ACID said, “The Plagiarius Award is an inspired initiative to raise awareness about the devastating effects of counterfeiting and piracy. Naming and shaming those who seek the fast track to market through stealing is an effective way of “outing” those who flagrantly infringe with no conscious whatsoever. ACID is fully behind Christine Lacroix and her team for this award now in its 43rd year.”
To read more about the 2019 Plagiarius Competition and view the top ten most brazen counterfeiters click here