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From the Newsdesk

Online Challenges – Social Media Platforms and Your Intellectual Property

DIFFICULTY IN NAVIGATING YOUR WAY AROUND SOCIAL MEDIA PLATFORMS & UNAUTHORISED USE OF YOUR CONTENT?

Join an ACID webinar on 30th June at 11am

Designers face many business challenges not least navigating around the different social media platforms. It can be daunting discovering knock offs and being unsure of what to do. So why not take some time to learn about simple steps you can take to stop unauthorised use of your content (©). Whatever your design sector, content is king and even more important YOUR content. This is all underpinned by intellectual property which needs to be protected. So, join the next in our ACID webinar series to learn a few basic steps you can take to protect your content online.

British designers and makers are some of the best in the world but unfortunately, there are those that want to take the fast track to market by free riding on your content online without your permission. Now is the time to gain knowledge to be more proactive.

On 30th June at 11am, ACID’s co-founder and CEO Dids Macdonald, OBE., will introduce Kelly Hudson, a design law expert, trade mark attorney and Director of ACID’s legal Affiliates McDaniel’s law to share some of her practical insights into building a pro-active intellectual property strategy to beat online infringement and unauthorised use of YOUR content. Taking a few steps to better understand the laws that protect designers can make all the difference.

Reserve your place here!

ABOUT THE WEBINAR – Learn more how about how to tackle unauthorised use of your content online and some basic “need to know” information about your IP rights.

WHAT TO EXPECT? In this 45-minute webinar with 15 minutes Q & A, designers/designer makers/manufacturers, will be guided through the fundamentals of IP before launching into how you take practical steps to protect your content online and bolster your confidence in navigating what, to many, is a maze.

WHAT WILL BE COVERED IN THE WEBINAR? What is intellectual property? Know your IP rights? Understand the permissions you give to online platforms; What are the rules about using images? Unauthorised content, what action can you take? Understanding the rules of different platforms. What are the myths surrounding IP? Questions answered in Q & A and an information fact sheet for all attendees.

WHO SHOULD ATTEND? This webinar is for all designers/designer makers, manufacturers at all stages of their career looking to understand how to navigate their way around online social media platforms and meet unauthorised online misuse with confidence.

ABOUT THE SPEAKERS – Kelly Hudson, has a first-class degree (LLB Hons Exempting) Degree and is a Registered European Trade Mark Attorney. She joined McDaniels Law in 2008 as a Trainee Solicitor and remained with the firm following qualification. She is now a Director specialising in Intellectual Property.

Kelly has experience across a range of IP matters, particularly in Trade Mark, Copyright and Design matters. This work includes both dealing with protection strategies and also enforcement and litigation matters having conducted cases on clients’ behalf in both the High Court and the Intellectual Property Enterprise Court. Kelly has significant experience in Trade Mark matters including filing and prosecution of UK, CTM, foreign and Madrid trade mark applications, trade mark opposition and cancellation proceedings.  Kelly has a good commercial focus and is able to identify and assist in meeting clients’ actual business needs. This enables her to give structured legal advice with a clear commercial focus. Previously, Kelly worked on secondment one day per week with a major UK fashion brand over a three-year period and therefore has a significant understanding of brand management and development issues. Random fact: Kelly once ran a half marathon dressed as a giant banana!

Dids Macdonald has over 30 years’ experience within the design industry initially owning an interior design company and latterly as a designer-maker. She launched ACID (Anti Copying in Design) because her products were consistently copied. ACID began informally in 1996 as a round table action group and has developed into a not-for-profit trade organisation representing thousands of designers within the creative industries. Dids lectures widely on IP issues concentrating on lone, micro and SME’s both nationally and internationally. In June 2015 Dids was made an Honorary Fellow of the British Institute of Interior Design (BIID) and the same month Dids was also made an Officer of the Order of the British Empire (OBE) in Her Majesty’s Birthday Honours for her services to the design industry. ACID is supported by the Alliance for Intellectual Property of which Dids is Vice Chair. Random fact: Dids was once air cabin crew on Concorde!

Reserve your place here!

www.acid.uk.com

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