In ACID’s latest Member Focus, read how Gayle Hall of YouGo Productions started her business. A fascinating journey, harnessing creativity through grief and using art for healing and rebirth.
Gayle works closely with client’s to create bespoke artwork, allowing their special moments and memories spring to life. As a relatively a new member of ACID, she discusses how invaluable the support is and how being part of a creative community strengthens her business and IP knowledge.
1. When and why did you first start creating your products/designs?
I have always created art one way or another, but YouGo Productions was born out of a loving relationship with my mum. In 2017 my mother passed away and even though I could see and feel myself spiralling into a depression, I didn’t know what to do about it. I started putting pen to paper, well actually, mouse to computer and even though I didn’t know it at the time the company was born. Mina Hall is the complete inspiration.
2. Did you have any knowledge of intellectual property when you started your business?
Yes, a small amount, but nothing on this scale. When I started speaking to the team at ACID they were so free with advice and welcoming, I knew instantly I would join and I wasn’t disappointed.
3. Which ACID Membership services have you used and how have you benefited from being a Member?
I read the newsletters and it gives me a great sense of being in a creative community. Also, it is very reassuring to be able to put the ACID logo on all of my correspondence. It serves as a deterrent warning to anyone thinking about using my work without permission.
4. Have you brought anything new to the marketplace recently that you would like to share?
All of my work is bespoke. So even though the concept is predetermined, I work with clients to create the artwork the way they want it to look. I am now creating artwork with personalised frames. I work with metal so the preparation work is very intricate and intense to get the printing right before it is ready to send.
5. What is the best aspect of ACID Membership for your business?
As I am at the early stages of my business, I’m finding ACID’s knowledge and accessibility invaluable.
6. What advice would you offer to a new designer?
If you love what you are doing, Love is the keyword, if something gives you that much pleasure keep at it. The art is yours, protect it, and take as much help and advice as possible about the overall business.
7. ACID values the support of its members to enable it to campaign for design law reform. Do you have any messages for Government/Policy Makers on IP issues? Do you think that copying of designs is deliberate and blatant?
I think it’s important for new business’ to be made aware of IP issues. It is tricky to understand and know where you stand. The Government should do more to openly give support to creative companies.
Gayle A Hall – YouGo Production