In our latest Member Focus we want to share a fascinating insight into ACID member, Lisa Olson of Tigerlily Makes. All the inside stories of our amazingly diverse membership all have one common theme – protecting their intellectual property to achieve growth and putting IP at the heart of their business strategy. Tigerlily Makes is no exception!
When and why did you first start creating your products/designs?
I first Launched Tigerlily Makes in January 2010 and so you could say that this was my starting point, however I had been designing and creating projects and running workshops for some time before that.
Did you have any knowledge of intellectual property when you started your business?
I had a little knowledge about copyright, more by default in all honesty. Witnessing industry colleagues have their designs copied or being copied myself but had no real understanding of IP until I became a member.
Which ACID Membership services have you used and how have you benefited from being a Member?
I have used the ACID logo as an anti-copying deterrent on my website, in my marketing, at events and on my products, the database for registering my designs, the confidentiality forms and have even needed the support of the mediation services to resolve copyright issues that I have personally faced. The benefits for me are numerous, from ACID’s support, advice and guidance, in terms of legal matters relating to copyright issues, advice on confidentiality agreements, access to solicitors, a cost-effective way of registering your designs, mediation and the many anti deterrent tools on offer. This is to name but a few, but most importantly it’s ACID’s knowledge of IP law and its continued and unrelenting campaign to fight intellectual property theft.
Have you brought anything new to the marketplace recently that you would like to share?
I have a range of Christmas sewing kits new to the market, to compliment my existing range. Their aim apart from making the design aspect appealing and current, is to help people get back to skills that maybe lost.
What advice would you offer to a new designer?
Absolutely surround yourself with the right support, not just in terms of your inner family circle but more importantly the right business support. Joining ACID and the AFCI (Association for Creative Industries), In my opinion is priceless.
ACID values the support of its members to enable it to campaign for design law reform. Do you have any messages for Government/Policy Makers on IP issues?
Yes! Absolutely! Design theft is costing the industry too much and not just in monetary value but in terms of time, emotional stress and devaluation of a person’s expertise. It can also hold you back from progressing in your field or industry for fear, someone will take your design, tweak and mass produce it. The cost is so much more than financial cost, and something must be done to address it and educate people that stealing someone’s design is theft on many levels. It is not ok and when it happens to a small one-person business like myself, the impact is devastating. Big companies have the manpower and budget to employ people to design for them, they have a responsibility to make sure those designs are genuine and don’t belong to someone else the government should be making provision to eradicate this.
Click here to read more about Tigerlily Makes.