Emma-Kate and husband, Dylan, launched Tiafi Jewellery earlier this year with their debut ‘Friendship Collection’. Each piece in the collection is handcrafted in the UK, made from high quality recycled sterling silver and 18k gold vermeil for pendants, bracelets and studs, along with the statement signet rings.
Having fallen in love with a Welshman, Dylan, whilst studying at the Royal College of Art in London and now proudly based in Wales, the name Tiafi (meaning ‘You’ and “Me’ in Welsh) fitted perfectly.
Taking care and pride over their designs and brand is paramount as evidenced by their beautifully gift wrapped in luxury eco-packaging, Tiafi Jewellery pieces are the perfect thoughtful gift for friends, family and bridal.
When and why did you first start creating your products/designs?
I first came up with the unique connecting charm concept back in 2019. I was in my workshop and I found an old picture of my best friends from when I lived in London and it made me think how I could feel connected to them now that we’re apart. The concept is simple but very clever. The raised ‘Me’ charm connects with the indented ‘You’ charm, like they’re having a big hug!
Did you have any knowledge of intellectual property when you started your business?
I’ve run Emma-Kate Jewellery for over 15 years, so I had some knowledge about trademarks but very limited knowledge about how to protect a unique design.
Which ACID Membership services have you used and how have you benefited from being a Member?
We listened to an ACID webinar on how to protect jewellery designs and that was so helpful. We then logged the designs on the IP Databank and took advantage of the free legal advice benefit with one of ACIDs legal partners McDaniel & Co. Now that we’ve launched Tiafi Jewellery, we’ve used the Member of ACID logo on our website.
Have you brought anything new to the marketplace recently that you would like to share?
We launched Tiafi Jewellery earlier this year with their debut ‘Friendship Collection’ which is inspired by the Celtic symbol for Friendship and features our unique connecting charms. We have other collections which we’re planning to launch later this year and we’ll be adding them to the IP Databank.
What is the best aspect of ACID Membership for your business?
Having the knowledge that you’ve got someone to turn to for advice on Intellectual Property is fantastic. The team were incredibly helpful when we joined, it gave us the confidence to launch the business knowing we’d done all we could to protect our idea.
What advice would you offer to a new designer?
Have confidence in your idea but do your research on what other products are in the market and get some advice on IP as it’s important to get it right.
ACID values the support of its members to enable it to campaign for design law reform. Do you have any messages for Government/Policy Makers on IP issues?
It would be great if they could give more protection to small designers against bigger businesses as design law is very complex and apparently very costly to take action.