Nina D talks about her new designs, how important IP knowledge is to her, and how helpful it is being a part of the ACID community. Nina D is an illustrator from Stockholm, Sweden. She has lived in England for twenty-four years and now lives in beautiful Cheshire. She produces high quality homeware products inspired by her Swedish upbringing and family traditions. Each design is named after a person or a place close to Nina’s heart in Sweden. Nina’s designs are meticulously hand illustrated. Her collection features a range of bespoke patterns, unique textures within each ornately layered, two-dimensional design.
When and why did you first start to create your products/designs?
I have been creative for as long as I can remember and graduated from London’s Wimbledon School of Art in Theatre Design twenty years ago. In 2019 I really had that ‘lightbulb moment’ standing in a Swedish store searching for new placemats. Why don’t I create my own hand illustrated placemats and coasters!
Did you have any knowledge of intellectual property when you started your business?
No, I didn’t. I have previously worked creatively on small scale, one-off projects but starting my own creative business was new to me at the time. I was recommended to join ACID last summer by a coach supporting women starting up their own creative business.
Which ACID Membership services have you used and how have you benefited from being a Member?
The regular ACID newsletters and being part of a creative community is so important to me, especially as we are still under lockdown restrictions. For example, ACID posted an article of designs copied from an Etsy shop. As I have an Etsy shop myself, it was interesting to follow the case and action taken by the designer and ACID. I make sure to feature ACID on my platforms and business stationery.
Have you brought anything new to the marketplace recently that you would like to share?
My homeware collections now include Swedish birch wood serving trays and handmade linen tableware. I am currently working on my new design launching this spring, inspired by a famous park in Stockholm when the cherry blossom trees are in full bloom. I am also working with a local pottery studio in Altrincham to produce hand illustrating porcelain cups with a bee theme.
What is the best aspect of ACID Membership for your business?
The reassurance that I am supported and protected by ACID for my designs and intellectual property. Being part of a creative community and receiving the regular newsletters, keeps me up to date in the creative sector.
What advice would you offer to a new designer?
Join creative communities and interact with local creative businesses. Over the past year, I have made so many friends in the creative industry. We support each other through these challenging times on social media and zoom meet ups.
ACID values the support of its members to enable it to campaign for design law reform. Do you have any messages for Government/Policy Makers on IP issues?
I think it is important to continue promoting the support available for IP, especially new designers. To successfully reach out and connect with new creative businesses who may not be aware of IP.
Nina D Illustration Art & Design