On July 23rd at 11am Anti-Copying in Design (ACID) will be holding a webinar sharing insights on IP and design protection, to achieve growth. Whether you are new to IP or just want to refresh your knowledge, our emergence from C19 is a great opportunity to learn more using sector case studies:
What is intellectual property?
Why is it important?
How can I protect my designs?
Online theft, what can I do?
What are the myths surrounding IP?
Do you know your design right from your copyright? Do you protect your designs against copying? If not, it’s time to get IP savvy!
Designers in the furniture, furnishings & interiors sector work in a diverse landscape. So, whether you design for homes, offices, schools, luxury yachts, restaurants, or public places or maybe you are a bespoke furniture maker, the designs you create are all underpinned by intellectual property which needs to be protected.
Great designers find solutions. This requires skill, talent, and an ability for many to translate a brief into market viability. They are the key players for how products look, feel, and perform. This vital experience is achieved by acquiring the relevant technical and industry knowledge, often, through sheer sweat equity. This has a significant value.
British furniture designers and makers are some of the best in the world but unfortunately, there are those that want to take the fast track to market by free riding on your ideas and creativity to copy or “adapt” them.
On July 23rd ACID’s co-founder and CEO Dids Macdonald, OBE., will share some of her practical insights into building a pro-active intellectual property strategy to enhance growth and protect designs. Dids, whose designs were copied shamelessly by some major high street retailers, believes that taking a few steps to better understand the laws that protect designers can make all the difference.
With Dids Macdonald will be Gavin Llewellyn, a partner at Stone King and a design law expert who will be there to answer all your IP questions and dispel some of the myths about IP.