Find out how Coochy Coo Nappy Cakes Ltd utilises their ACID Membership Benefits to support their IP Rights!
When did you first start creating your products/designs?
I started making gifts in December 2011 and received such an immediate and positive reaction that I set up as a business in January 2012.
I listened to customers and created designs of different sizes to suit all budgets. Once I established a good product range I launched a website, began selling on Amazon and quickly received stockist requests.
In 2014 we were invited to partner with Tesco to sell via their new Tesco Direct platform and this encouraged us to create and develop a larger product/design range.
Did you have any knowledge of intellectual property at that time?
My business quickly developed interest not only from customers but also copycat and identity thefts. Someone was not only using my images but also my business name so I knew I had to protect it.
I was concerned, not only for my business, but also to avoid disappointment to customers who thought or would associate lower quality products with the high quality brand we were trying to maintain. I use the
ACID Copyright & Design Databank for additional independent third party evidence.
Which ACID Membership services have you used and how have you benefitted from being a member?
I use the
ACID logo on the website and read with interest the newsletters and valuable information regarding copyright protection. I have also used the
free legal helpline when another copycat business was re-producing our products with slight variations and passing the designs off as their work. The lawyer we spoke to was fantastic and highly experienced and helped me compose a legal letter which immediately put a stop to their illegal activity.
This is a great members benefit and one that we hope to not use again but wouldn’t hesitate to do should the need arise.
Have you brought anything new to the marketplace recently that you would like to share?
We are lucky to be chosen by some fabulous brands to create official nappy cake products using their characters. We now have license agreements in place with Guess How Much I Love You, Miffy and the Me to You Tatty Teddy bear range. We also have another one in the pipeline for Spring/Summer 2017 which we can’t reveal yet!
Our newest addition is the Tatty Teddy gift range which we expanded in January and has sold phenomenally well so far. The new designs now feature a larger Tatty Teddy and are available in 3 different colours and 2 sizes. These are in addition to the products we already have with Me to You.
What is the best aspect of ACID Membership for your business?I like the security ACID offers should we fall victim in the future to copyright issues. Knowing there is that immediate advice and legal help available is invaluable for small businesses.
What advice would you offer to a new designer?
Protect your business & join ACID! My business is like one of my children and I would do anything to protect them and my business deserves the same protection albeit in different formats/methods.
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