Whether you are a commercial or residential designer with a specialism in interiors, garden, kitchen or bathroom design, this requires training, experience and professionalism. All professional designers in these fields will have honed their skills supported by the competencies of best practice. Intellectual property plays a key role in being able to monetise designs by mitigating the risk of copying. By knowing about the laws and what you can do to protect the sweat equity which goes into any new design, this can help provide you with a proactive IP strategy. Businesses, whether micro or macro who are involved with designing accessories for these markets know, only too well, that it is a competitive world out there and lookalikes abound, usually cheaper, made from inferior material and without regard for safety.
Our designers are some of the best in the world and the IP that underpins original design must be protected to ensure growth and certainly not impeded by copying. Unfortunately, the sad fact is that there are those that want to take the fast track to market on your ideas and creativity by using designs without permission. ACID is here to support you and other like-minded creatives as a community to demonstrate our commitment to helping to protect designs and products.
Anti Copying in Design Webinar 23rd March 2021 11-11.45AM
Sharing insights on IP and design protection to achieve growth
What is intellectual property? Why is it important?
How can I protect my designs?
Online theft, what can I do?
What are the myths surrounding IP?
On 23rd March 2021 ACID’s co-founder and CEO Dids Macdonald, OBE., will share some of her practical insights into building a pro-active intellectual property strategy to enhance growth and protect designs. Dids, whose designs were copied shamelessly by some major high street retailers, believes that taking a few steps to better understand the laws that protect designers can make all the difference.
With Dids Macdonald will be Gavin Llewellyn, a partner at Stone King and a design law expert who will be there to answer all your IP questions and dispel some of the myths about IP.
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