[vc_row][vc_column width=”1/4″][vc_single_image image=”12158″ img_size=”full”][/vc_column][vc_column width=”3/4″][vc_column_text]Thanks to our friends at Marques at IP Kat, we have been informed that a report has just been published on the above by the EUIPO Observatory.

The report can be downloaded here in English. The Executive Summary is also available to download in all EU languages.

The report has been compiled with the help of the Impact of technology Expert Group, which was established in early 2019. It is based on a desk review study, interviews and focus group discussions and case analysis.

The group developed a methodology called the Intellectual Property Tech Chain, which was described in its first report, published in September 2020.

Dids Macdonald, CEO of ACID said, “The timing of this report is apposite given that the final Call for Views by the Government on UK Designs. Unless new technologies such as AI and used effectively to counter copyright and designs infringement, the UK will be left behind. Policy must be nimbler to meet 21^st century demands. There is an urgent need for a better understanding and increased understanding by policy makers to futureproof our precious IP infringement and enforcement.”

Marques report the key findings as follows:

The report considers the use of AI technologies and tools in copyright and design infringement and enforcement in 20 scenarios. These 20 scenarios are grouped into two storylines – physical products and digital content.

The first storyline includes scenarios such as: theft of copyrightable work or design under development; mass production of copyright and design-infringing goods; physical market sale of copyright and design-infringing products; trade dress infringement; and online marketing of copyright and design-infringing products.

The second storyline includes: hacking media accounts; social media offences; media-sharing platform offences; P2P and BitTorrent-like applications; livestreaming; and training an AI application.

The results are summarised as Opportunities, Drivers, Risks/Limitations and Concerns. The report concludes:

“Great investment is flowing into AI research and development along with machine learning technologies, and this trend is predicted to continue over the next few years. Therefore, the availability and use of these tools and technologies, for both legal and illegal purposes, can be expected to increase. A wide range of AI-related tools and technologies are currently or potentially in use in copyright and design infringement and enforcement. There is clearly a need for better understanding, increased awareness, and enhanced capacities on the part of all stakeholders, including policymakers, IP protection entities, companies and law enforcement authorities.”

MARQUES Resources

MARQUES resources on issues related to artificial intelligence include the latest episode of the Talking MARQUES podcast which looks at trade marks and liability issues. It can be found here.

Anyone particularly interested in AI and copyright should note that the Copyright and Cyberspace Teams are hosting a webinar on “AI and Copyright – New Developments” on 12 May 2022. More details will be available soon on the events page.[/vc_column_text][/vc_column][/vc_row]