When the world goes through seismic shifts like the coronavirus crisis; individuals, businesses and governments must act swiftly and adapt to change. As Ammique receives international sales enquiries from hotels who are seeking safer, cleaner, and more sustainable sleep solutions, they find themselves in the spotlight on the local BBC news.
Henry Ford once said that if he had asked people what they wanted they would have said ‘a faster horse’. Instead, he produced horseless carriages, because it turned out that horses were limited in their capability to provide a more effective form of transport befitting the 20th century.
Think bed and people think mattress, so if Ammique had asked consumers what they wanted, they would have said ‘a more comfortable mattress’. Instead, it turns out that, however well mattresses are made and whatever the quality of fillings or components used to make them, they are limited in their capability to provide effective long-term support and consistent comfort befitting the 21st century.
Ammique ditched the mattress, so you don’t have to, and remade the bed – mattress-free. Ammique say “All you have to do is lie in it; reassured that it is a one-off, high quality, and lifetime guaranteed, bed that is hygienic, sustainable and superbly comfortable as it adapts inch by inch, and instantly to your shape and weight night after night for a lifetime of consistent support and sleep.”
As well as reinventing the bed by thinking outside the box that is the mattress, Ammique have always believed in doing everything differently. By thinking globally and acting locally, they have collaborated with like-minded businesses as they prepare to meet worldwide demand in a way that is in harmony with the economic, ethical, environmental and societal realities, befitting the 21st century.
Moving forward, Ammique believe there is no future for business-as-usual, and have a bold vision; where ecological, ethical, and economic priorities are not competing interests in the transition to a much-needed sustainable and safer future.
Ammique have made a start in sleepy Somerset and say to all “… now wake up world and join us!”
Watch the film here
Ammique also feature in a recent ACID Member Profile – read more here
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