Announced this week, The Creative Industries Federation and Creative England have merged as The Creative UK Group to create and publish their major new report, The UK Creative Industries: Unleashing the Power and Potential of Creativity. The creation of the hashtag “#WeAreCreative” will allow all those involved to create momentum as a national campaign.

Download the report here

Dids Macdonald, OBE., CEO of ACID, welcomed this new creative coalition by saying: “By demonstrating just how significant the UK’s creative industries are, this will reinforce the potential to use innovation to “Build Back Better” through the creation of jobs. A united voice is a strong voice and we fully support this new, powerful group.”

Key Findings:

• The Creative Industries have the power to drive our post-pandemic recovery
• The Creative Industries support whole swathes of the wider UK economy
• It is absolutely essential that we invest in creativity to ‘level up’ the UK

Call to Action

A STRONG MESSAGE TO GOVERNMENT 

In their quest to demonstrate the power of the UK Creative Industries –  how much we bring to communities up and down the UK and just how much we matter – The Creative UK Group are inviting all, including the UK’s amazing designers, to share content you have made.  Post pictures of your work and tweet using the hashtag #WeAreCreative.