Holly Hughes of Citradi on receiving her award said: “I am thrilled and honoured to have been chosen for this award by The Design Council and awarded by ACID. Inspired by the curves of nature, the concept of the Citrus Chair is to change the way we think about seating, making it more sociable, versatile and comfortable. For creativity to flourish intellectual property must be safeguarded.”
Judged by Sarah Weir and a team from the Design Council, CEO Sarah Weir, OBE., said “100 years on from the Representation of People Act which gave some women the right to vote, we are delighted to support ACID’s first female design champion on World IP Day. IP matters to all designers, to protect their designs. But World IP day also shines an important spotlight on its wider implications on design and innovation in the future and which has implications on so many of our lives.”
The Design Council judges said: “We were delighted to judge the ACID Design Champion Awards for World IP day and felt that Holly Hughes of Citradi was a worthy winner of the first ACID female Design Champion. Her work combines creativity and ingenious design with new thinking about seating which provides a much more flexible way of using it. This is particularly important as we have found and the numerous configurations available through the Citrus Chair seems made for the future, whilst honouring value of furniture making from the past.”
Runner up: Rachael Taylor of Rachael Taylor Designs – “In particular for her extraordinary contribution to teaching and passing on her knowledge to so many others.”
Runner up: Carra Santos – “For the imaginative boundary breaking work she is doing between different individuals and highlighting IP in an imaginative way.”
ACID CEO Dids Macdonald, OBE., added, “Being IP savvy in a world where IP theft is prolific is the first step to protecting original design so that it can achieve growth. At every stage Holly has demonstrated ingenuity in her design process and at every step ensured she has a proactive intellectual property strategy. ACID’s designers are the drivers of change in the UK and beyond, trail blazing as an inspiration to the designers of tomorrow, so now it’s time for ACID to shout loudly about THEIR achievements! Heartiest congratulations from all at ACID.”
Read why IP matters to Holly, Rachael and Carra below.