ACID and British Home Enhancement Trade Association (BHETA) are taking their relationship to the next level with a partnership to ensure BHETA members have the IP resources they need to support them.

BHETA, a trade association for the homewares, DIY, gardening and small electricals sectors, is also the owner and organiser of the Exclusively Show, which ACID has been a proud partner of for many, many years. ACID is always delighted to be part of the Exclusively exhibition, supporting exhibitors with IP advice and guidance throughout the show. This new partnership will further cement our commitment to work together beyond Exclusively, extending that  IP advice and support to BHETA’s wider network whenever and wherever it is needed.

Will Jones, Chief Operating Officer at BHETA, said, “I am delighted to welcome ACID as a new BHETA Affiliate to help our members protect their IP. We have worked with ACID for many years at the Exclusively Show and have witnessed the help they provide to brands whose IP has been threatened. In a world where it is easier than ever to copy a product and sell directly to UK consumers over the internet it is reassuring to have ACID’s support”.

Laura Newbold Breen, ACID CEO, said,  “It’s fantastic to partner with BHETA; an organisation ACID has long worked alongside with the much-loved Exclusively exhibition. We’re really looking forward to building upon our long-standing relationship to further support BHETA and their members with all things IP, and ensure the housewares, electricals, DIY and garden sectors have the support and resources they need to ensure their businesses are protected”.

Anti Copying in Design Ltd (ACID) is a trade association for designers and manufacturers with a diverse membership ranging from individuals to multinationals and spanning many industry sectors. ACID is committed to fighting design theft and lobbying Parliament for design and intellectual property (IP) law reform. Members have many free benefits, including access to specialist IP legal affiliates for initial free advice and unlimited, free use of the ACID IP Databank to help protect their IP Rights.  ACID’s key objectives are protection, deterrence, education, working towards a safer commercial trading framework, enabling originators to fully exploit and maximise their IP rights.

At BHETA we are not just a trade association – we are the driving force behind the UK’s housewares, small electrical appliances, DIY, and gardening industries. With a vibrant community of around 300 suppliers and strong connections to retailers, we offer invaluable networking opportunities, market insights, expert guidance, lobbying support and more to help businesses thrive. www.bheta.co.uk

Pledge your support to Respect, Ethics, and Compliance in IP by signing our ACID IP Charter.