In a digital world where images can be copied and shared within seconds, taking simple steps to reinforce ownership matters more than ever. That’s why Anti Copying In Design (ACID) have introduced the new ‘Member of ACID’ watermark, giving you an easy way to visibly identify your work across social media, websites, portfolios, and online marketplaces and sending a strong anti-copying message.

They are designed to give you an easy way to visibly identify your work across social media, websites, portfolios and online marketplaces to reinforce ownership, deter unauthorised use, present your work professionally, showcase your commitment to protecting creativity and prove you’re backed by an organisation committed to IP respect, ethics and compliance.

Laura Newbold Breen, ACID CEO, said, “Used with the Member of ACID logo, IP and AI warning statements, the watermarks provide a complete package of anti-AI approaches to safeguard originality in the face of exponential copyright and design theft by Big Tech and online marketplaces. They’re another tool of self-help the deterrence armoury to protect our designers on the ground, whilst we continue to lobby on their behalf for greater protection at the highest levels of decision-making”.

Dids Macdonald OBE., ACID’s Co-founder and Chair said, “Deterrence is the first line of defence in the battle against online theft. When ownership is visible, infringement becomes a risk, not an opportunity. ACID’s new Member of ACID watermark sends a clear message: creativity is protected, monitored and valued. Every watermark strengthens the barrier against image theft, AI misuse and marketplace copying before it starts”.