65 Roses and a Trunki is a life-affirming book that tells the extraordinary success story of entrepreneur and ACID Member, Rob Law, designer and inventor of the Trunki, the award-winning children’s ride-on suitcase that’s sold millions of units worldwide.

Born with cystic fibrosis (children often call the disease ‘65 Roses’), Rob watched his twin sister die from the same illness at sixteen. Told he could not expect to live into his twenties, he made a promise that he was going to defy the odds and live a long and successful life.

Despite his business being described as “worthless” when he appeared on Dragons’ Den, Rob went on to create a new category of consumer product, built a global business brand, received an MBE from the Queen, brought joy to millions of children all over the world and became a father to three children after being told he would die childless.

Having beaten overwhelming odds on the road to success, Rob has written this memoir to help anyone facing difficult challenges in life and business.

Drawing on key insights from personal and business psychology – from brand-building and harnessing your creativity, to managing a chronic health condition and facing your demons – 65 Roses and a Trunki is an inspirational success story from which readers will learn that anyone can defy the odds, follow their passion, keep fighting when the experts are telling you to quit, and overcome every challenge they face.

Commenting on 65 Roses & a Trunki, Dids Macdonald, OBE., CEO of ACID said, “Rob Law’s sense of survival, peppered with a wry sense of humour have been his beacon. Faced with the raw pain of losing a sibling early in life, health mountains to climb and a monumental fight against behemoth design thieves is a small snapshot that is the DNA of a much-respected pioneer and determined warrior”.

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