Gurpreet Dhanjal, Creative Director of Ampersans Design Ltd, talks about her knowledge of IP before establishing her business and the advice that she would offer to new designers. Ampersans bring ideas to life and create brand experiences that are memorable, articulate and relevant. In our latest Member Focus we discover which are the most important aspects of ACID membership to Gurpreet’s company. We want to share a fascinating insight into this London-based design consultant & strategist, all the inside stories of our amazingly diverse membership have one common theme – protecting their intellectual property to achieve growth and putting IP at the heart of their business strategy. Ampersans is no exception!
1. When and why did you first start creating your products/designs?
Ampersans Design was born out of 100’s of rejections from design agencies, failed internships rebrand and the need to have her own mark on the world, whilst wanting to help people in any way that she could for them to succeed through graphic design. Ampersans is currently based in London, UK.
2. Did you have any knowledge of intellectual property when you started your business?
None whatsoever, I was still at the thinking stage of when you have to post it to yourself to claim copyright!
3. Which ACID Membership services have you used and how have you benefited from being a Member?
Unfortunately I haven’t had the pleasure of using ACID Membership services to its fullest just yet, however, I do use the Member of ACID Logo on my social media platforms and they have been absolutely brilliant at helping me in other areas when I really needed it.
4. Have you brought anything new to the marketplace recently that you would like to share?
We take on a very limited amount of projects per year, and each one requires a strategy prior to starting. You can check out the Ampersans Instagram to see some of our design work.
5. What is the best aspect of ACID Membership for your business?
The best part is actually the ACID Team, they’re all so lovely to talk to! And it doesn’t matter how silly you think you sound, they’re always there to reassure you, which is what you need, especially during these times.
6. What advice would you offer to a new designer?
Make sure to do your research thoroughly and get your contracts in place before starting any type of project or promoting yourself, often we want to run before we can walk, we get all excited, we haven’t had the right guidance or had the correct resources readily available to us, however, always work on your business first to build a solid foundation.
7. ACID values the support of its members to enable it to campaign for design law reform. Do you have any messages for Government/Policy Makers on IP issues? Do you think that copying of designs is deliberate and blatant?
Dupes! I see them everywhere, I’ve even seen sellers on online marketplaces being proud of selling dupes and although the legality is uncertain, it makes me wonder if people have any morals?? A designer has worked so hard to build a brand with a company and someone just comes along and copies it! It’s just despicable! And yes, more times than not, it absolutely is deliberate and blatant, people know exactly what they’re doing. That is one thing I would wish, that there were stricter laws on and also more information advertised for the general public.
Ampersans Design Ltd