Dids Macdonald, OBE, has over 25 years experience within the design industry, initially owning an interior design company and later as a designer-maker. She co-founded ACID (Anti Copying in Design) because her products were consistently copied. Today ACID represents thousands of designers within the creative industries. In 2011, Design was recommended by the Prime Minister as one of 10 key areas for new, clear IP policy. On October 1 2014, history was made by various reforms being included in the IP Act. Of particular importance to designers is the introduction of criminal provisions for the intentional infringement of a registered design in line with copyright and trade marks, a campaign spearheaded by ACID.
Dids is Master at the Worshipful Company of Furniture Makers. ACID is supported by the “Alliance for Intellectual Property” of which Dids is Vice Chair. She was made an Honorary Fellow of the British Institute of Interior Design in June 2015. Also in June 2015, Dids was made an Officer of Order of the British Empire (OBE) in Her Majesty’s Birthday Honours for her services to the design industry. She was elected a member of the Design Week Hall of Fame in June 2016 and in July 2016 was awarded the 1st ever IP Champion on British IP Day.