Asta Barrington
Leah Hanlon
Rachael Taylor
Asta Barrington


Welcome to A©ID – Anti Copying in Design, the leading membership organisation dedicated to valuing and protecting Design and intellectual property rights. We also shout very loudly about design law reform and are the leading “go to organisation” for design and IP policy.

Surface decoration, whether on products, textiles, wallpapers, tiles, housewares or illustration for books, or other material is created by a talented group of designers whose work enhances the visual appearance of a surface. A new idea, a spark, unrestrained by convention, history, or protocol has broadened the reach of the 2D designer. Surface designs are prolific on coffee mugs, birthday cards, bed-linen, etc and a plethora of other product and inspiration comes from many sources to make them look attractive. The creative talent, skills and training you have, distinguishes you from other 2D designers and their designs and creations.

Historically, from William Morris, to Tricia Guild and of course not forgetting the enigmatic Lucienne Day, surface design has been directly and indirectly responsible for the jobs of thousands of people in the UK and the sector is growing. And, of course, all this innovation is underpinned by its precious intellectual property, mainly in the form of copyright. Our designers are some of the best in the world and original designs need to be protected to ensure growth and certainly not impeded by copying.

Unfortunately, the sad fact is that there are those that want to take the fast track to market by free riding on your ideas and creativity to copy or “adapt” them.  A©ID is here to support you and other like-minded creatives as a community to demonstrate our commitment to protecting creative designs and product.


Membership Benefits

Campaigning for better IP laws

A©ID is your campaigning voice for design and IP law reform. Already successful with the 2014 IP Act - which makes the intentional infringement of a Registered Design a criminal offence, punishable by up to 10 years in prison. Now ACID is working on one of the most significant challenges, the potential loss of design protection under EU unregistered Design Rights in EU27.

IP Databank

Using the IP Databank for design and copyright work to upload and deposit a copy of all your designs and creations as they come to life is about good “IP” housekeeping. With hundreds of thousands of designs lodged, this provides you with an independent and verified means of proving you originated the work and when.

Free Legal Advice

Access to initial FREE advice from some of the best IP specialists in the UK is a unique and much used asset of membership. With a proven track record of thousands of settlements on behalf of ACID members, the ACID Legal Affiliates bring strength to the ACID brand and what it represents.

ACID the brand of deterrence

Thousands use the powerful Member of ACID deterrent logo which sends a clear message that you value the intellectual property you have created, you expect others to do the same and you are a member of a community that says “No” to design theft.

Legal Agreements

Need a template legal agreement to underpin your position on how intellectual property should be respected and handled? They can be used for to potential collaboration, business partners or trade customers in your terms of conditions of agreement. Our template agreements are a cost-effective way of getting things right, especially when starting out in business when every penny counts.

Member Testimonials

“Pattern has the ability to decorate multiple surfaces. It creates rhythm energy & movement. Surface pattern design has always been popular with the homewares market, however nowadays it really is applied to everything from the socks you wear to your notepad & even your iPhone case. Design actually incorporates many disciplines & it really does touch on all areas of design. Patterns can be created from numerous motifs & varied subject matter. You will find most surface pattern designers have a specialist area; for me I'm known for my floral, organic, textural & abstract signature style.”

Rachel is an active member of our ACID Council and is passionate about her intellectual property. Copied by Marks & Spencer in 2012 Rachel has been a champion of her own and others precious IP.

Rachel Taylor
Make it in Design

As a designer and photographer, we asked ACID member Paola De Giovanni-Pastore of MeanMagenta what was her message to Government about the Creative Industries.

"“My message is that the creative industries in the UK are a very valuable financial asset also for the national economy. British culture is also represented by the designers, makers and artists, they give prestige and generate employment, commissions, sales, exhibitions and international exchanges. Creative businesses deserve to be protected against all forms of intellectual property theft, which I consider like the theft of somebody’s personal identity, along with the unlawful appropriation of the actual work that goes into the creation of a collection, design range or piece of art."

Paola De Giovanni-Pastore

"The best aspect is knowing that being a member of an organisation like ACID, I can get help and advice whenever I need it.  I feel that my designs are safer, especially when displaying the ACID logo on my website, my business cards etc., because the deterrent message is so strong.   I often weave my membership of ACID into conversations with potential clients as a subliminal warning shot, some of whom may think about copying my work. Sadly this has happened in the past! I also value the fact that  whenever I’m exhibiting at trade shows or even visiting, the minute I see an ACID sign on someone’s stand, I think yeah, there’s an ACID member and this makes me feel very much part of a positive community all working together to speak with one, united voice against design theft."

Annette Taylor-Anderson, ATADesigns


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About The CEO & Co-Founder

Dids Macdonald has over 25 years experience within the design industry initially owning an interior design company and latterly as a designer-maker. She launched ACID (Anti Copying in Design) because her products were consistently copied. ACID began informally in 1996 as a round table action group and has developed into a not for profit trade organisation representing thousands of designers within the creative industries. Dids lectures widely on IP issues concentrating on lone, micro and SME’s both nationally and internationally.

In June 2015 Dids was made an Honorary Fellow of the British Institute of Interior Design and the same month Dids was also made an Officer of the Order of the British Empire (OBE) in Her Majesty’s Birthday Honours for her services to the design industry. In June 2016, Dids was nominated as one of two 2016 entrants to the Design Week Hall of Fame and in July 2016 ACID was named as IP Champion by the Alliance for Intellectual Property on its first British IP Day at Westminster. In November 2017 Dids was honoured by the UK Designer Kitchen & Bathroom Awards. The Services to the Industry Award is given each year to an individual who has made a broader contribution to the development and success of design in and around the industry.

ACID is supported by the Alliance for Intellectual Property of which Dids is Vice Chair. Dids was installed as the Master of the Worshipful Company of Furniture Makers in May 2019 and now holds the role of Immediate Past Master.

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