Shoeless Joe v Kandy Stores and Talking Tables v B & M Stores

Shoeless Joe
Kandy Toys
Talking Tables


Welcome to A©ID – Anti Copying in Design, the leading membership organisation dedicated to valuing and protecting Design and intellectual property rights. We also shout very loudly about design law reform and are the leading “go to organisation” for design and IP policy.

We know the work of a designer within the giftware sector or those thousands of talented of greeting card designers begins in the mind.  A new idea, a spark, unrestrained by convention, history, or protocol.  The creative talent, skills and training you have distinguishes you from other jewellers and their designs and creations.

Did you know that in the UK public spent £1.7 billion on greeting cards and is directly and indirectly responsible for the jobs of 100,000 people in the UK? And, of course, all this innovation is underpinned by its precious intellectual property from copyright in artwork to designs in 3D product to the brand value in iconic names like Talking Tables and Caroline Gardner Cards and a host of other well-known brand names.

Our designers in the giftware and greetings card sectors are some of the best in the world and the IP that underpins original designs needs to be protected to ensure growth and certainly not impeded by copying.

Unfortunately, the sad fact is that there are those that want to take the fast track to market by free riding on your ideas and creativity to copy or “adapt” them.  A©ID is here to support you and other like-minded creatives as a community to demonstrate our commitment to protecting creative designs and product.


Membership Benefits

Campaigning for better IP laws

A©ID is your campaigning voice for design and IP law reform. Already successful with the 2014 IP Act - which makes the intentional infringement of a Registered Design a criminal offence, punishable by up to 10 years in prison. Now ACID is working on one of the most significant challenges, the potential loss of design protection under EU unregistered Design Rights in EU27.

IP Databank

Using the IP Databank for design and copyright work to upload and deposit a copy of all your designs and creations as they come to life is about good “IP” housekeeping. With hundreds of thousands of designs lodged, this provides you with an independent and verified means of proving you originated the work and when.

Free Legal Advice

Access to initial FREE advice from some of the best IP specialists in the UK is a unique and much used asset of membership. With a proven track record of thousands of settlements on behalf of ACID members, the ACID Legal Affiliates bring strength to the ACID brand and what it represents.

ACID the brand of deterrence

Thousands use the powerful Member of ACID deterrent logo which sends a clear message that you value the intellectual property you have created, you expect others to do the same and you are a member of a community that says “No” to design theft.

Legal Agreements

Need a template legal agreement to underpin your position on how intellectual property should be respected and handled? They can be used for to potential collaboration, business partners or trade customers in your terms of conditions of agreement. Our template agreements are a cost-effective way of getting things right, especially when starting out in business when every penny counts.

Member Testimonials

"Intellectual Property is very much at the heart of the Caroline Gardner Publishing brand and every time a new product is designed a copy is lodged on the ACID IP Databank. Our cards have an extremely loyal following and are both instantly recognisable and highly sought after by a diverse group of consumers. MD Angus Gardner, a member of the ACID Council said, “I am pleased to be part of the ACID Council and support ACID’s consistent aims to raise awareness about IP infringement and press urgently for design law reforms."

Angus Gardner
MD, Caroline Gardner Cards

"Asked “What is your advice to a fellow small business suffering from IP infringement problems? Join a lobbying body such as ACID (we are long standing members) and invest a sensible budget with a law firm to try to stop the most blatant IP infringements. Aim to make as much “noise” as possible through press and PR whilst staying on right side of the law and not making groundless threats or accusations which are then publicised.”

Mark McCormack
MD, Talking Tables

“From ACID’s support, advice and guidance, in terms of legal matters relating to copyright issues, advice on confidentiality agreements, access to solicitors, a cost-effective way of lodging your unregistered designs, mediation and the many anti deterrent tools on offer.  This is to name but a few, but most importantly it’s ACID’s knowledge of IP law and its continued and unrelenting campaign to fight intellectual property theft”.

Lisa Olsen, Tigerlily Makes


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About The CEO & Co-Founder

Dids Macdonald has over 25 years experience within the design industry initially owning an interior design company and latterly as a designer-maker. She launched ACID (Anti Copying in Design) because her products were consistently copied. ACID began informally in 1996 as a round table action group and has developed into a not for profit trade organisation representing thousands of designers within the creative industries. Dids lectures widely on IP issues concentrating on lone, micro and SME’s both nationally and internationally.

In June 2015 Dids was made an Honorary Fellow of the British Institute of Interior Design and the same month Dids was also made an Officer of the Order of the British Empire (OBE) in Her Majesty’s Birthday Honours for her services to the design industry. In June 2016, Dids was nominated as one of two 2016 entrants to the Design Week Hall of Fame and in July 2016 ACID was named as IP Champion by the Alliance for Intellectual Property on its first British IP Day at Westminster. In November 2017 Dids was honoured by the UK Designer Kitchen & Bathroom Awards. The Services to the Industry Award is given each year to an individual who has made a broader contribution to the development and success of design in and around the industry.

ACID is supported by the Alliance for Intellectual Property of which Dids is Vice Chair. Dids was installed as the Master of the Worshipful Company of Furniture Makers in May 2019 and now holds the role of Immediate Past Master.

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