The Team

Dids Macdonald CEO

Dids Macdonald has over 25 years experience within the design industry initially owning an interior design company and latterly as a designer-maker. She launched ACID (Anti Copying in Design) because her products were consistently copied. ACID began informally in 1996 as a round table action group and has developed into a not for profit trade organisation representing thousands of designers within the creative industries. Dids lectures widely on IP issues concentrating on lone, micro and SME’s both nationally and internationally.

Dids is the Junior Warden to the Court of the Worshipful Company of Furniture Makers.  ACID is supported by the Alliance for Intellectual Property of which Dids is Vice Chair.

In June 2015 Dids was made an Honorary Fellow of the British Institute of Interior Design and the same month Dids was also made an Officer of the Order of the British Empire (OBE) in Her Majesty’s Birthday Honours for her services to the design industry.  In June 2016, Dids was nominated as one of two 2016 entrants to the Design Week Hall of Fame and in July 2016 ACID was named as IP Champion by the Alliance for Intellectual Property on its first British IP Day at Westminster.  In November 2017 Dids was honoured by the UK Designer Kitchen & Bathroom Awards.  The “Services to the Industry Award” is given each year to an individual who has made a broader contribution to the development and success of design in and around the industry.

Simon Bull Head of Membership

Simon Bull has over 25 years’ experience in membership organisations and trade associations. He has been responsible for membership development and member services, building networks, professional development, events, sponsorship, marketing and communications.

Previous roles have included Head of Business Development at the Institute of Directors, Head of Membership Development for the Musicians’ Union and Commercial and Membership Director for the Association of Multiple Licensed Retailers.

Simon is responsible for ACID’s membership services and development working with ACID member companies, legal affiliates and trade and media partners.

He is a keen music fan and record collector and from first playing solo classical guitar to whole school audiences at age seven, has enjoyed being a musician and songwriter.

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Jane Banyai Operations Director

I joined ACID in 2004 and have held various administrative roles within the organisation which has contributed to a broad level of experience in all aspects of ACID as a fast moving and exciting membership organisation.

My role is to translate ACID’s strategic objectives and long term goals into the day to day delivery of the ACID offer to membership and my key priority is to ensure that the ACID team are responsive to the needs of a diverse membership with ever changing needs.  I work closely with ACID’s CEO in the decision-making involved in achieving our objectives to provide ACID’s members with a safer trading environment and communicating the value of original design.  This involves planning and deciding the best use of resources. With the help of the experienced ACID team, I am intent on continually improving the performance of ACID.

I am married to Gyorgy, who is Hungarian, and my hobbies include learning to master Hungarian cuisine and their complex language.

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Ann Bond Financial Director

I have over 25 years experience helping SMEs with their accountancy and taxation affairs. I joined ACID as Financial Director in 1998 and have seen it grow into an influential, powerful and internationally recognised trade organisation which Dids Macdonald has strived tirelessly to build. I am proud to be part of a dynamic team who are totally committed to our members and the protection of their designs.

Part of my remit is to attend as many team meetings as I can so that I can fully immerse myself in all the financial aspects of growth within the organisation. I have been keenly involved in the development of ACID Marketplace which incorporates the ACID Design Data Bank and I am keen to see it metamorphose into a safer trading online platform with full design buyer engagement. I will also be considering other small business support services to add to the Marketplace offer.

I am married with 2 daughters at university and I love cooking, horse riding and walking my 2 chocolate labradors.

Trudie Harrod Membership Coordinator

As Membership Coordinator my position encompasses welcoming new members on board, explaining the many benefits ACID membership offers and ensuring all current members have an easily accessible and approachable point of contact.  I understand just how important the friendly and supportive role ACID offers is to over 1000 members worldwide.

Focusing on our members needs and enabling them to use ACID benefits is essential. The Copyright & Design Databank provides a system for lodging designs and documents to help support unregistered intellectual property rights providing vital, dated, third party evidence from ACID. ACID Marketplace offers the option of promoting your work online and inviting Design Buyers to register to view your designs.  And don’t forget to use the ACID logo and hyperlink it to our website – the brand of deterrence.

I enjoy spending time with my family and friends in the countryside, horse riding, gardening and walking with my dog.

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Mandy Taylor Membership Administrator

I studied graphic design at college gaining a BTEC National Diploma in Graphic Design. I went on to attain a Higher National Diploma in Visual Communications.  I decided to concentrate on Business Finance and my previous positions have revolved around finance administration.

I am currently studying for my final AAT level to attain AAT Level 4, Accounting Technician status.  I have extensive knowledge of CRM systems also and aim to be instrumental in the restructuring of ACID’s office protocols to streamline CRM and finance administration.  My main focus is to organise the assessment of office protocols and records to ensure best practice is adhered to in all  Membership finance areas and to assist the whole team with administration support.

I am married with 2 teenage children at high school.  I also have a small zoo of 3 dogs, 2 cats and a bearded dragon.  I love a challenge and this year participated in a 7500 ft Sky Dive.  I spend most of my spare time renovating my house, walking my dogs and listening to audio books

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Tracy Breeze Event Coordinator

I have spent over 20 years delivering high profile events within the creative sector, from the Prince Philip Designers’ Prize and London Fashion Week to design summits, workshops, awards and more, across the UK and Europe.

I coordinate external events for ACID, such as the joint seminars we hold on specialist design subjects which have included 3D Printing and Design-Post Brexit.  I organise the twice yearly ACID Advisory Council meetings when the Council members meet to discuss strategy plans and future projects.  I also work on member engagement to ensure that all ACID members are maximising their membership benefits.

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