The Team

Dids Macdonald CEO

Dids Macdonald has over 25 years experience within the design industry initially owning an interior design company and latterly as a designer-maker. She launched ACID (Anti Copying in Design) because her products were consistently copied. ACID began informally in 1996 as a round table action group and has developed into a not for profit trade organisation representing thousands of designers within the creative industries. Dids lectures widely on IP issues concentrating on lone, micro and SME’s both nationally and internationally.

In June 2015 Dids was made an Honorary Fellow of the British Institute of Interior Design and the same month Dids was also made an Officer of the Order of the British Empire (OBE) in Her Majesty’s Birthday Honours for her services to the design industry. In June 2016, Dids was nominated as one of two 2016 entrants to the Design Week Hall of Fame and in July 2016 ACID was named as IP Champion by the Alliance for Intellectual Property on its first British IP Day at Westminster.In November 2017 Dids was honoured by the UK Designer Kitchen & Bathroom Awards. The Services to the Industry Award is given each year to an individual who has made a broader contribution to the development and success of design in and around the industry.

ACID is supported by the Alliance for Intellectual Property of which Dids is Vice Chair.

Dids was inaugurated as the Master of the Worshipful Company of Furniture Makers in May 2019.

Jane Banyai Operations Director

I joined ACID in 2004 and have held various administrative roles within the organisation which has contributed to a broad level of experience in all aspects of ACID as a fast moving and exciting membership organisation.

My role is to translate ACID’s strategic objectives and long term goals into the day to day delivery of the ACID offer to membership and my key priority is to ensure that the ACID team are responsive to the needs of a diverse membership with ever changing needs. I work closely with ACID’s CEO in the decision-making involved in achieving our objectives to provide ACID’s members with a safer trading environment and communicating the value of original design. This involves planning and deciding the best use of resources. With the help of the experienced ACID team, I am intent on continually improving the performance of ACID.

I am married to Gyorgy, who is Hungarian, and my hobbies include learning to master Hungarian cuisine and their complex language.

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Ann Bond Financial Director

I have over 25 years experience helping SMEs with their accountancy and taxation affairs. I joined ACID as Financial Director in 1998 and have seen it grow into an influential, powerful and internationally recognised trade organisation which Dids Macdonald has strived tirelessly to build. I am proud to be part of a dynamic team who are totally committed to our members and the protection of their designs.

Part of my remit is to attend as many team meetings as I can so that I can fully immerse myself in all the financial aspects of growth within the organisation. I have been keenly involved in the development of ACID Marketplace which incorporates the ACID IP Databank and I am keen to see it metamorphose into a safer trading online platform with full design buyer engagement. I will also be considering other small business support services to add to the Marketplace offer.

I am married with 2 daughters at university and I love cooking, horse riding and walking my 2 chocolate labradors.

Faith Capstick Membership Coordinator

As Membership Coordinator my position encompasses welcoming new members on board, explaining the many benefits ACID membership offers and ensuring all current members have an easily accessible and approachable point of contact. I understand just how important the friendly and supportive role ACID offers is to over 1000 members worldwide.

Focusing on our members needs and enabling them to use ACID benefits is essential, I worked in hospitality for many years, and enjoy transferring aspects of my experience in customer service to ACID and its diverse members. I really enjoy staying in touch with our membership via our Social Media platforms and as a creative myself, I especially relish in engaging with great designers and learning ways I can best support others to build our voice in a movement which will strengthen our rights and freedoms for everyone’s creative endeavours.

My degree in English, married my love of reading to creative writing. In my spare time I also create clothes and soft furnishings using a variety of textile mediums. I feel at peace when surrounded by nature or taking a walk in natural landscapes.

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Julie Hughes Membership Coordinator - maternity cover

I have joined the ACID team to cover Faith’s maternity leave, and keep on top of the Membership Coordinator tasks. I have worked in a number of membership organisations over the years, and am delighted to bring this experience to support ACID members. I have always had a keen interest in design and creativity, so it is fascinating to work with the wonderful variety  of ACID members, helping them protect and celebrate their work.

I am a keen maker myself – current projects in my spare time include green wood carving and hand stitching fabric gifts for friends and family. I am passionate about the environment, and also enjoy growing and cooking food, learning about permaculture and helping with local nature conservation as a volunteer. I love getting out for a walk in nature.

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Yasmina Ashcroft Membership Administrator

I joined the ACID team in 2017 to provide administrative support welcoming new members, working alongside Membership Coordinator Faith. I have a varied background in customer service, retail, academia and ecological consultancy.

With such a large and diverse membership, from ceramics to graphics and lighting to furniture, no two days are the same.  Along with the ACID team, I answer the membership hotline, give general, non-legal advice, explain the benefits of ACID membership, and collate our information packs.  I work directly with our Operations Director on new projects and developments to ensure that new initiatives are supported.

I enjoy walking in the countryside with my Yorkshire terrier, Mrs Pea, and supporting wildlife conservation in the UK.

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Tracy Breeze Event Coordinator

I have spent over 20 years delivering high profile events within the creative sector, from the Prince Philip Designers’ Prize and London Fashion Week to design summits, workshops, awards and more, across the UK and Europe.

I coordinate external events for ACID, such as the joint seminars we hold on specialist design subjects which have included 3D Printing and Design-Post Brexit. I organise the twice yearly ACID Advisory Council meetings when the Council members meet to discuss strategy plans and future projects. I also work on member engagement to ensure that all ACID members are maximising their membership benefits.

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