Why do some brands have ® after them and some have ™? Is there a difference?

If you have a registered trade mark then you are permitted to use the ® sign to indicate that the mark is registered. It is an offence to use the ® sign if the mark is not registered. Using the ™ sign simply means that you are using the particular sign in a trade mark sense i.e. to brand your goods, but that the mark itself is not registered.

Being able to use the ® sign can also be considered a further benefit of obtaining a trade mark registration as it can have a deterrent effect.

Last update on 28.09.11 by the ACID Team.

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