Dids Macdonald

CEO of Anti Copying in Design (ACID)

Dids Macdonald has over 25 years experience within the design industry initially owning an interior design company and latterly as a designer-maker. She launched ACID (Anti Copying in Design) because her products were consistently copied. ACID began informally in 1996 as a round table action group and has developed into a not for profit trade organisation representing thousands of designers within the creative industries. Dids lectures widely on IP issues concentrating on lone, micro and SME’s both nationally and internationally.

Design reform has been high on ACID’s campaigning priorities and Government endorsed ACID’s ongoing “Educate to Protect” initiative as a private sector initiative which “stands out as an excellent example of public and industry IP awareness”. In 2010 ACID responded to the Hargreaves Review on IP supported by case study evidence. In particular, the submission pressed Government for more support for SME's, parity of design right with copyright and trade marks, higher exemplary damages and the need for a fast track small claims court for IP infringements. ACID is supported by the Alliance for Intellectual Property of which Dids is Vice Chair.

In 2011, as a result of ACID’s and others’ submissions, Design was recommended as one of 10 key areas for new, clear IP policy. In 2012 a new small claims track was launched and, following the 2012 Designs Consultation, Government recommended various IP and design reforms many of which ACID has campaigned for over a considerable period of time, including Clause 13 to bring design right infringement in line with copyright and trademark infringement with criminal provisions. The IP Bill was passed in both Houses by 20 January 2014.

On May 14th 2014 an Act of Parliament received Queen’s Assent which will include criminal provisions for intentional infringement of a registered design.In June 2014 Dids was a finalist in the Lloyds Bank First Women’s Awards sponsored by the CBI. 

In June 2015 Dids was included in Her Majesty’s Birthday Honours as an Officer of the Order of the British Empire (OBE). Also in June 2015 she accepted an invitation from the British Institute of Interior Design (BIID) to be an Honorary Fellow.

In June 2016, Dids was nominated as one of two 2016 entrants to the Design Week Hall of Fame and in July she ACID was named as IP Champion by the Alliance for Intellectual Property on its first British IP Day at Westminster