ACID BRAND ENFORCEMENT
In order to provide ACID Members with access to brand enforcement we have partnered with SnapDragon to provide an affordable, effective and quick system to remove links to products which infringe your intellectual property (IP) from online marketplaces at a specially negotiated member discount.
Removal of links is only possible if you can prove your ownership of the intellectual property that is being infringed. This may include using your registered trade marks, registered design rights or, in some cases, your unregistered copyright.
COST TO MEMBERS? Choose one-off support for a specially discounted rate, very cost effective for micro and SMEs, for the removal of up to 5 online links to infringing products or copyright on trading platforms like Alibaba, Amazon, eBay, Taobao and DHGate. The team at SnapDragon undertakes to begin the process of reporting these links within 24 hours of your commissioning them to do so, so you can be assured of swift action.
There is also an optional subscription choice for ongoing support too at discounted rates. Monitoring of the internet for infringing items would be part of this package, together with take downs performed by SnapDragon.
What to do next:
- Create an email containing all the links
- Explain within the email what the issue is and which product(s) are being infringed
You will need to attach the following:
- Proof of the registered IP which is being infringed. This could be your registered trade mark certificate or registered design certificate - or in the case of copyright a URL link back to the original image on your website (whether a current or historic page)
- Sadly, unregistered design rights cannot be used to support claims at this time.
- Proof of your trading status/identity. For Limited Companies and Limited Liability Partnerships, this is your Certificate of Incorporation. For Sole Traders and Partnerships, this needs to be a digital copy of your passport
- A completed version of the downloadable Authorisation Request which will enable SnapDragon to do this work on your behalf. Download the file here and reproduce the wording on your letterhead.
When you have attached all the documentation send the email to;
If you would like to talk to the team prior to sending your evidence and documents or to make them aware of anything specific please call 0131 466 9249.
If you would like to link directly to SnapDragon now click here
Ros Lynch, IP Enforcement Director at the UK Intellectual Property Office
Online infringement can be extremely damaging, especially for small businesses. Too often they cannot commit resources towards enforcing their IP rights. Innovative SMEs are the lifeblood of the UK economy. Everything possible should be done to protect valuable IP and to create an environment where creativity and hard work is rewarded, not stolen. Services such as this should be warmly welcomed as part of the fight against IP crime.
DCI Peter Ratcliffe, Head of the City of London Police’s Intellectual Property Crime Unit (PIPCU)
PIPCU is happy to support ACID in this new endeavour. It is vitally important that Small and Medium Enterprises intellectual property rights are protected so they are given the opportunity to grow and flourish. ACIDS Brand Enforcement Services (ABES) provides an effective tool for small business in the fight against IP crime.
Testimonials from ACID Members
Po Shun Leong, Designer
Through ACID and SnapDragon Monitoring, this has led to the removal of misleading information from a Chinese furniture company on the Alibaba website. The furniture company not only advertised for sale our original furniture designs but also included my name as the designer on the website. These original designs had already been registered in the UK, Europe and China for several years. The situation was resolved in 19 days.
Terry Dady, MD, Microslat
On the advice of ACID we turned to their brand enforcement service through SnapDragon when we found that a shop on Alibaba was copying our website, selling our products and using our image and product descriptions to do so. The SnapDragon team diligently and pro-actively dealt with the issue. They set up our account on Aliprotect, which is Alibaba’s reporting system, and uploaded all of the necessary documents on our behalf. They even found a solution to the fact that we no longer had access to the website that was being ripped off. The links to the infringing shop were promptly removed. With the AliProtect account set-up, we can easily report any future infringing links. We have been extremely impressed with SnapDragon’s service and would whole-heartedly recommend them to any company experiencing issues with intellectual property rights.
View the video below for more information